Areas where you  may be concerned

One of the major business goals of every organization is to increase profit and everything you do to achieve that falls into one or more of three categories: increase revenue (sell more), reduce costs (spend less), and maximize assets (do more with less). 

Our customer loyalty strategy is very comprehensive and it covers all three categories fairly. This article will tell you how.

We understand that no two organizations are exactly the same so what we offer is a standard framework which will be customized to your business needs. You have unique business goals and challenges that you're faced with and one of the first things we do is to understand those business goals and challenges. This allows both you and us to customize the strategy and make it yours. 

We also offer to do an ROI analysis if you wish to have one. The analysis will give you a good picture of results to expect.

Is it possible for you to make the strategy yourself without working with us at all? Yes.

So what's the purpose of working with us? Asides the customizable standard framework which is the actual strategy needed to earn and sustain lasting customer loyalty; there are other organizational factors that can make or destroy the success of the strategy. We've been studying such factors too and are constantly developing trainings and resources to help our People (clients) navigate those challenges successfully. Right from the very conversation we'll have with you, we start asking questions to identify which of those factors are at play in your company and we work with you to address them before proceeding with the actual loyalty strategy. 

It's just like running. Besides knowing how to run, runners must watch what they eat, when they eat, what footwear they wear for training, their quality of sleep, etc. It's the little things done behind the scenes that make a great difference. 

Moreover, we're majorly a research team so we still have ongoing studies around the subject of customer loyalty. We keep our People (clients) updated with new findings to strengthen their efforts.

The chances of success are quite high though we can't put a number to it at the moment. 

We say this because aside from the framework which we have developed, we have been studying other factors that can make the strategy successful or unsuccessful. 

We've also identified effective measures to deal with those factors too. We start using the measures right from the first meeting we have with you. Some are introduced when we meet with your team, others are introduced in the form of training, while some have been tied into the framework itself. 

While we're not entirely certain about this, we advise you give a space of 90 days after the implementation plan is completed to compare tracked metrics. 

Our standard framework takes only 14 working days to implement. But when customized it will take longer considering the unique goals and challenges of your organization. After the discovery meeting we'd be able to estimate implementation duration based on the level of customization that will be needed. 

Even if you have only five employees, the strategy would still work. It's not about having so many people but about ensuring that the people in your organization are doing the right thing even without supervision. 

Our strategy is actually scalable up or down. It grows with you and in the case that your team is very small, processes can be automated. This is part of what we look at during the implementation process. We'll work with you to automate some of the processes.

If your team is below 5 employees, it may not be necessary. 

If you have a team of over 5 persons including you, then it's a Yes and that needs to be someone from your team who can keep cheering the right mindset and behaviors even after the project is totally delivered. It could even be you. 

As time progresses, you may consider appointing a Head of Customer Experience (CX) and a Head of Employee Experience (EX). EX and CX are very crucial for long-term profitability irrespective of what industry you operate in.

Dear Change-maker, loyalty programs have their place too. They boost sales within a given time frame however, they require you to give more pecks, points, bonuses to keep customers coming back. In the long run this will bring in revenue but not without eating into your profits.

Another downside with loyalty programs is that you really can't measure the quality of loyalty you get. Are customers really loyal to your brand or is it the loyalty program they're loyal to? If they didn't have the loyalty card; would they drive to your store or order from you?

Our customer loyalty aims at building and maintaining an emotional relationship between you and your customers, so they can easily choose you just as much as they'd choose their friend. We look at things from inside out - like two lovers knitted together in true devotion and commitment rather than material possessions.

This doesn't mean all customers will be loyal though. Some customers will never be loyal no matter what you do. What you can do is continue to nurture those who are loyal and watch them tell others to choose your brand.

Of course, we stick with you till the strategy is deployed and we still do some reviews with you 2 months after project completion. 

You can also get a dedicated manager if you choose to become one of our retained People (retained clients).

Why it's high value 

• You get long-term loyalty: Our strategy aims to build emotional and mission-aligned loyalty, not transactional or discount-driven loyalty. The goal is for your customers to become brand advocates, allies, and an organic sales force.

• Trans-generational growth: This strategy is rooted in helping businesses grow sustainably today, the next 100 years, and even more. Our goal is for your impactful brand to achieve sustainable growth not seasonal increases that fade away. 

• Inside out approach: Loyalty starts from within so our strategy focuses on building internal cultures (beliefs and behaviors) that reflect externally. 

• Clarity and practicality: Our step-by-step roadmap adds to the value of this strategy. Potior only offers real strategy built on research and proven practice not fluffy theory.

• Custom support and adaptability: The strategy is not a one-size-fits-all program. We work with you to tailor it  to your needs. It can even fit into your existing systems and can evolve as your organization grows. We also onboard your team and help you customize a chatbot that makes the post implementation process way easier for you.

Why it's low risk

• No upfront investment in costly programs: This loyalty strategy offers low financial risk compared to loyalty cards, points systems, or expensive CRM tools.

• It's aligned with your values: There's absolutely no part of our strategy that requires you to become something you're not. You don't ever have to manipulate customers or compromise integrity to grow loyalty.

• It compounds over time: Even if you're at the early-stage of growing your business; you can start seeing better engagement without massive overhauls. Every small improvement adds up.

• Testable in small steps: You don’t have to change everything at once. You can test parts of the strategy and grow from there.