Story Room 1.0: Inspire your customers to stay and tell others about you

Needs assessment: We’ll begin with honest conversations to understand where your business is right now — what’s working, what’s hurting, and where loyalty may be slipping through the cracks. I’ll listen closely, ask the right questions, and hold space for the truth of your experience.

Team alignment: Loyalty can’t be built in isolation. We’ll gently bring your team into the process helping them understand the core of what we’re creating, and why it matters. When everyone is aligned on what you stand for and how customers should feel, loyalty begins to take root from the inside out.

Strategy customization: Together, we’ll customize the loyalty strategy around your business, your customers, and your values. Collaboratively, we'll design a clear path that fits your brand and supports your current & long-term goals.

Capability analysis: Loyalty doesn’t just come from intention, it needs the right tools and internal capacity to grow. I’ll help you assess your systems, team strengths, and current habits to identify what’s supporting your goals and what might be quietly holding them back.

Implementation: This is where we turn insight into action. I’ll walk with you and your team as we bring the strategy to life through customer touchpoints, emotional cues, service improvements, and small daily shifts that create big emotional impact. You won’t be doing this alone. I’ll be right there.

Review: Once you’ve lived with the strategy for a while, we’ll pause and reflect. What’s working? What needs adjusting? What stories are customers telling now? This is a living process, not a one-time fix and I’ll stay with you to make sure it continues to serve you well.

While this strategy offers many business benefits, we focus on the two that best reflect deep customer loyalty:

• Repeat purchase — how often customers choose to return to your brand

• Advocacy — how willing they are to recommend your brand to others

As part of this Story Room collaboration, I’d love to document your journey to reflect the results of building customer loyalty from inside out.

You’ll always have the chance to review the draft before anything is shared publicly, and I’ll make sure you feel comfortable with what’s included.

From time to time, I may also share your contact with investors or collaborators I work with — especially those who are passionate about supporting purpose-driven businesses like yours. If that happens, I’ll always let you know in advance.

This is your story. I’ll treat it with the respect and thoughtfulness it deserves.

This is for founders and business leaders who believe business should create meaningful impact not just profit. If you're building something that uplifts people or serves the planet, and deserves to grow for generations, Story Room will be a big leap for you.

Because I care deeply about the kind of impact we create together, your business should reflect at least one of these values with the first being a non-negotiable:

• Truly benefits your customers without harm by making sure every step in creating your product keeps their well-being at heart.

• Cares for the planet by using recycled packaging, finding ways to reduce waste, etc

• Treats people fairly across your supply chain (from those who source your materials to those who bring your product to life).

We’re building something that uplifts people, protects the planet, and lasts. Such starts with these values.